MERCHANDISING IN AMERICA 1930s to 1950s: EPHEMERAL PUBLICATIONS RELATING TO THE GREETING CARD, STATIONERY & PRINTING BUSINESSESPublished on 13 May 2011
"MERCHANDISING IN AMERICA 1930s to 1950s: EPHEMERAL PUBLICATIONS RELATING TO THE GREETING CARD, STATIONERY & PRINTING BUSINESSES" is our latest catalog list of quirky periodicals and booklets...just 15 items that open a window onto the retailers' constant conundrum: how to get the public to BUY!
For example, suggestions advanced in an article in the 1950 edition of The Modern Card Shop "Can Music Sell Greeting Cards?" include Muzak as an aid to sales; ("Each [Muzak] franchise has its own studios and operators for sending out the programs to local subscribers over leased, wide-range telephone lines" etc.) These uncommon trade publications provide an invaluable research resource, with a wealth of striking graphic material.
The Mimeograph RevolutionPublished on 18 Oct. 2010
Over 400 mimeograph publications from the 1920s onward. Many of these magazines and their contents have yet to be fully documented. They contain little-known first published appearances, overlooked poems and stories, and covers both achingly beautiful and wonderfully wretched.
The do-it-yourself nature of mimeographs meant they could be produced by anyone, anywhere with varying levels of sophistication, from a professional-looking magazine with established writers to a cheaply produced booklet filled with contributions from the aspiring and unpublished. What's more, many of these mimeos are next to impossible to find, with print runs that exist in the low hundreds, making complete sets next to impossible to assemble.
For the sake of this catalog the mimeos and literary magazines are divided into three periods for easier reference. The dates below may seem arbitrary, but I believe movements have a way of defining themselves. They are:
. 1929 – 1957: Starting with Ivor Winters' The Gyroscope at Stanford.
. 1958 – 1970: Beginning with the publication of both Yugen and the suppressed issue of the Chicago Review (later reprinted as Big Table #1).
. 1971 – 1985: Following the deaths of Jack Kerouac and Charles Olson less than three months apart.
EphemeraPublished on 12 July 2010
catalogo 29Published on 01 Jan. 1970
Specialities : Archeology , Architecture , Art , Atlases and maps , Autographs , Bibliography , Bibliophilia , Book Plates , Books about Books , Cinema , Crime fiction , Early printing , Economics , Gastronomy , Heraldry , History , History of printing , Illustrated books , Judaica , Latin & Greek , Law , Literature , Local history , Medicine , Military , Modern first editions , Modern illustrated books , Music , Natural history , Occult , Old and rare books , Performing arts , Periodicals , Philosophy , Photography , Religion , Science fiction and fantasy , Social sciences , Sports and games , Topography , Transportation , Travel , Twentieth century , Women , Agriculture , Curiosities , Freemasonry , Political Science , Psychology & Psychiatry , Americana , Antiquity , Botany , Chemistry , Ephemera , Hunting , Erotica , Fantasy , Science Fiction , Feminism , First Editions , Games , Genealogy , Geology , Humor , Magic & Conjuring , Miniature Books , Mythology , Pamphlets , Poetry , Popular Culture , Railroads , Renaissance , Socialism , Theatre
Ampia scelta di volumi rari ed antichi[...] Read more
Catalogo N° 30 Studio Bibliografico OrfeoPublished on 01 Jan. 1970
Specialities : Architecture , Autographs , Bibliophilia , Book Plates , Early printing , Judaica , Law , Literature , Local history , Medicine , Military , Music , Natural history , Occult , Old and rare books , Periodicals , Religion , Social sciences
Catalogo N° 30 dello Studio Bibliografico Orfeo , con una selezione di titoli antichi e rari, pubblicati in anteprima sul catalogo cartaceo e non ancora disponibili online.[...] Read more